Strategic Analysis with Financial Competitive Profile Matrix

oferecido por
Coursera Project Network
Neste Projeto Guiado, você irá:

Compute the financial critical success factors that measures performance of all the competitors in your industry

Conduct analysis on the factors by assigning weights, ranking to the factors, and computing the weighted and overall score

Apply the analysis you conducted to determine your competitive advantage, and also identify areas of improvement

Clock2 Hours
IntermediateIntermediário
CloudSem necessidade de download
VideoVídeo em tela dividida
Comment DotsInglês
LaptopApenas em desktop

By the end of this guided project, you will be able to use the Financial Competitive Profile Matrix (FCPM) to analyze your industry and identify your competitive advantage with key financial indicators. FCPM is a strategic management tool that enables you to benchmark your company in relation to competition and then identify the relative strengths and weaknesses of all the competitors based on some Financial Critical Success Factors (FCSFs) analysis. The FCSFs are assigned weight based on their importance, ranked on their strengths and weaknesses, then the weight is multiplied by the rank to determine weighted score. The sum of the weighted score reveals the company that has competitive advantage or disadvantage in the industry. To demonstrate the application of the FCPM, we will use spreadsheet to analyze a division of our energy services company together. Example on the case study would empower you to use the model to analyze your company or any other company of your choice. The project is for business leaders who want have a deep insight on their competitive environment. Also, for strategist and financial analysts who are interested in helping organization in making informed strategic decisions. At the end of the project, you will be able to use the FCPM to analyze your company, identify the strengths and weaknesses of the competitors, and then use it to determine your strategic direction

Habilidades que você desenvolverá

Management ConsultingFinancial AccountingBusiness StrategyManagementLeadership

Aprender passo a passo

Em um vídeo reproduzido em uma tela dividida com a área de trabalho, seu instrutor o orientará sobre esses passos:

  1. Task 1: Introduction: By the end of the task, you will explain Financial Competitive Profile Matrix (FCPM)

  2. Task 2: Financial Critical Success Factors (CSFs): By the end of this task, you will determine the FCSFs of your industry

  3. Task 3: Weight: By the end of this task, you will assign weight to the FCSFs of your industry

  4. Task 4: Ranking: By the end of this task, you will rank the FCSFs of your industry

  5. Task 5: Weighted and Total Score: By the end of this task, you will perform the weighted and overall scores of the factors

  6. Task 6: Decision-Making: By the end of this task, you will use the results to make strategic decisions

Como funcionam os projetos guiados

Sua área de trabalho é um espaço em nuvem, acessado diretamente do navegador, sem necessidade de nenhum download

Em um vídeo de tela dividida, seu instrutor te orientará passo a passo

Perguntas Frequentes – FAQ

Perguntas Frequentes – FAQ

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.