Set the Right Strategy with BCG Matrix

oferecido por
Coursera Project Network
Neste projeto guiado, você irá:

Explain and compute the various components that makes up the framework

Use the spreadsheet to analyze and visualize the framework for easy understanding

Apply the model to determine your strategic direction and effective allocation of resources

Clock2 Hours
IntermediateIntermediário
CloudSem necessidade de download
VideoVídeo em tela dividida
Comment DotsInglês
LaptopApenas em desktop

In this 1-hour long project-based course, you will be able to formulate your corporate strategy with the Boston Consulting Group (BCG) Matrix. BCG matrix is a strategic decision-making framework that helps in resource allocation among different strategic business units (SBUs) by categorizing them based on their ability to generate cash inflows against cash outflows. The matrix classifies business portfolio into four categories based on industry attractiveness (growth rate of that industry), and competitive position (relative market share). The growth vs share model provides an indication of which products an organization should invest in, those they should develop, and the ones they should get rid of. The framework is a simple but powerful tool for maximizing corporate competitiveness, and sustainability by allowing them to strike the right balance between exploitation and exploration. To demonstrate the application of the BCG matrix, we will use a spreadsheet to analyze an energy services company that has five Strategic Business Units (SBUs). The example of the case study would empower you to use the model to analyze your company or any other company of your choice. The project is for business leaders who want formulate their corporate strategy with the goal of effective resource allocation. Also, for strategist who are interested in helping organization in making informed strategic decisions. At the end of the project, you will be able to use the BCG Matrix for long-term corporate strategic planning, and make effective investment decisions with your resources

Habilidades que você desenvolverá

  • Corporate strategy
  • Leadership
  • Business Strategy
  • Entrepreneurship

Aprender passo a passo

Em um vídeo reproduzido em uma tela dividida com a área de trabalho, seu instrutor o orientará sobre esses passos:

  1. Explain the BCG Matrix

  2. Compute the unit of analysis of the framework

  3. Continue with computing the unit of analysis of the framework

  4. Chart the market share and growth rate

  5. Design the four quadrants of the model

  6. Make strategic decisions with the results of the analysis

Como funcionam os projetos guiados

Sua área de trabalho é um espaço em nuvem, acessado diretamente do navegador, sem necessidade de nenhum download

Em um vídeo de tela dividida, seu instrutor te orientará passo a passo

Perguntas Frequentes – FAQ

Perguntas Frequentes – FAQ

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