New Product Development For Small Businesses and Start-Ups

4.6
estrelas
87 classificações
oferecido por
Coursera Project Network
5,277 já se inscreveram
Neste projeto guiado, você irá:

You will learn about the process of developing a new product.

You will learn about idea generation & the evaluation processes in product development by using an idea generation model and online resources.

You will use methods to evaluate your product concept through market segmentation, growth potential, and the competition to your product.

Clock1hr 40 minutes
BeginnerBásico
CloudSem necessidade de download
VideoVídeo em tela dividida
Comment DotsInglês
LaptopApenas em desktop

In this 1 hr 40 mins long project-based course, you will learn about the process of developing a new product for start-up companies, and small and medium-sized enterprises (SMEs). You will learn about idea generation and the evaluation processes in product development by using an idea generation model and online resources like Google Trends and Amazon. You will use methods to evaluate your product concept through market segmentation, growth potential, and the competition to your product. You will also evaluate a supplier and the cost to your product by analyzing component prices and production rates. By the end of this project, you will be able to create a full retrospective plan for the product launch and understand how and why the specifications are done. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Habilidades que você desenvolverá

Product ConceptProduct DevelopmentGoogle Sheets

Aprender passo a passo

Em um vídeo reproduzido em uma tela dividida com a área de trabalho, seu instrutor o orientará sobre esses passos:

  1. By the end of Task 1, you will be able to create a new product concept.

  2. By the end of Task 2, you will be able to evaluate the success potential of your product.

  3. By the end of Task 3, you will be able to evaluate a supplier and you will be able to cost your product by analyzing component prices and production rates.

  4. By the end of Task 4, you will be able to create a retro-plan.

  5. By the end of Task 5, you will be able to understand how to specs are built.

Como funcionam os projetos guiados

Sua área de trabalho é um espaço em nuvem, acessado diretamente do navegador, sem necessidade de nenhum download

Em um vídeo de tela dividida, seu instrutor te orientará passo a passo

Instrutores

Avaliações

Principais avaliações do NEW PRODUCT DEVELOPMENT FOR SMALL BUSINESSES AND START-UPS

Visualizar todas as avaliações

Perguntas Frequentes – FAQ

Perguntas Frequentes – FAQ

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.