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Learner Reviews & Feedback for New Product Development For Small Businesses and Start-Ups by Coursera Project Network

4.4
stars
148 ratings

About the Course

In this 1 hr 40 mins long project-based course, you will learn about the process of developing a new product for start-up companies, and small and medium-sized enterprises (SMEs). You will learn about idea generation and the evaluation processes in product development by using an idea generation model and online resources like Google Trends and Amazon. You will use methods to evaluate your product concept through market segmentation, growth potential, and the competition to your product. You will also evaluate a supplier and the cost to your product by analyzing component prices and production rates. By the end of this project, you will be able to create a full retrospective plan for the product launch and understand how and why the specifications are done. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions....

Top reviews

KS

May 19, 2021

For converting voice of customer into product specification SCAMMPER techniques are very useful thanks for the insightful learning

SJ

Aug 28, 2020

One of the best course with coursera

Thanks for sharing this course with us.!

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26 - 47 of 47 Reviews for New Product Development For Small Businesses and Start-Ups

By Suseela P

•

Sep 30, 2020

Very useful

By Nguyen T M T

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Jun 1, 2023

Thank you!

By Jennifer E F

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Nov 14, 2020

thank you

By Anandhi K

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Oct 1, 2020

Very good

By Akanksha P

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Sep 6, 2020

Thank you

By Andika T

•

May 26, 2023

Great

By Pushkar S

•

Dec 2, 2021

T is

By SAFA H K

•

Aug 30, 2020

Good

By Vitali N

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Nov 6, 2020

Very informative, but at the beginning I spent a lot of time to understand what is where, there were many files with same names on the desktop, and once I found the one which looked the most same I found out that I can not edit it, because I had to login by my google account in this box. it is not good. I then found out that there is possibility to save excel files and from that moment I could start

By Exuperto C

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Dec 6, 2020

It's a great intro for SMEs and start-ups for those who never have had prior experience in new product dev and production. The use of trends.google.com and amazon as references are very good tips.

By Suzanne H

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Dec 12, 2020

It was very informative. Will be able to use the principles provided.

By Shreyash M

•

Jul 24, 2021

Must know concepts for new product development

By Chatchai C

•

Apr 10, 2021

I found some problems downloading the files.

By Valentin H

•

Apr 15, 2023

it is 90 percent clear

By PRASHANT P H

•

Mar 15, 2024

good experience

By Jihan A A A

•

Jun 14, 2022

good

By Hermann L

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Aug 27, 2020

Easy methodology (almost a recipe). But the course lacks of supportive materials about the theory and foundations of new product development.

By Naomi G

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Sep 16, 2020

If you have hearing loss, it is difficult to understand and the captions don't really help at all. Otherwise, the concepts are good.

By Martijn P

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Dec 23, 2020

Very hands-on course, but only focussed on B2C, not B2B. Also, course material is not very professional.

By Yogesh S

•

Sep 25, 2022

By amulya s

•

Feb 15, 2024

My name is not mentioned on the certificate

By Mark C Z L

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Dec 13, 2021

It doesn't work on my laptop