How to Use the Business Model Canvas for Strategic Analysis

oferecido por
Coursera Project Network
Neste projeto guiado, você irá:

Determine the 9 building blocks that makes up the business model canvas

Apply the business model canvas to your organization as you use the concepts from the case study

Demonstrate how to innovate and make strategic decisions with the business model canvas

Clock2 Hours
IntermediateIntermediário
CloudSem necessidade de download
VideoVídeo em tela dividida
Comment DotsInglês
LaptopApenas em desktop

In this 2-hour long project-based course, you will be able to design, analyze, and innovate with the business model canvas as we work you through the 9 building blocks that make up the canvas. You will be able to conceptualize how it all begins with strategy and how having the right strategy determines how you approach each of the blocks. We will use a spreadsheet to sketch and analyze the business model canvas, and innovatively fill up each of the blocks. We will work you through the process with our social venture to conduct the analysis, as that would empower you to apply the concepts to analyze any organization. This project is for entrepreneurs and innovators who want to have a holistic understanding of how to analyze their venture and create a strategy that puts all factors into consideration. Also, for intrapreneurs who are interested in creating a venture out of an existing business, or analyzing their current business. All you need to have is a business idea you want to implement, and we will work you through the model step-by-step. At the end of the project, you will be able to design, analyze, and innovate strategically with the business model canvas.

Habilidades que você desenvolverá

  • strategy
  • Management
  • Entrepreneurship
  • Innovation
  • Leadership

Aprender passo a passo

Em um vídeo reproduzido em uma tela dividida com a área de trabalho, seu instrutor o orientará sobre esses passos:

  1. Explain the relationship between Business Model Canvas and strategy

  2. Determine your customer segment

  3. Create value proposition for your customers

  4. Create channels to reach your customers

  5. Create your customer relationships

  6. Create revenue streams for your venture

  7. Determine the key resources of your venture

  8. Determine the activities you need to engage in

  9. Create partnerships for your venture

  10. Determine the costs structure for your venture

Como funcionam os projetos guiados

Sua área de trabalho é um espaço em nuvem, acessado diretamente do navegador, sem necessidade de nenhum download

Em um vídeo de tela dividida, seu instrutor te orientará passo a passo

Perguntas Frequentes – FAQ

Perguntas Frequentes – FAQ

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