How to Analyze Tweet Engagement with Twitter Analytics

oferecido por
Coursera Project Network
Neste projeto guiado, você irá:

Create a Twitter account for a business.

Navigate the Twitter Analytics Dashboard.

Make marketing decisions based on Twitter Analytics data.

Clock1.5 hours
IntermediateIntermediário
CloudSem necessidade de download
VideoVídeo em tela dividida
Comment DotsInglês
LaptopApenas em desktop

Twitter is a dynamic social media platform that prides itself on furthering conversations in real-time. Known as a platform that features short-form text it is intended to be brief, direct, impactful, and a living source of information. Businesses are increasingly taking part in this conversation and are finding new and different ways to further their brand experience on this increasingly popular platform. In this project, learners will learn how to use Twitter Analytics to analyze tweet engagement using Twitter Analytics. We will briefly cover Twitter basics, and we will discuss deeper topics in engagement measurement and analysis techniques. This is the perfect project for someone who wants to improve engagement and increase businesses' brand presence on Twitter. This may be marketing and sales professionals, customer service and or administrative teams, and many other functions within a business.

Habilidades que você desenvolverá

  • Marketing Communications
  • Market Analysis
  • Digital Marketing
  • Social Media Marketing
  • Social Media

Aprender passo a passo

Em um vídeo reproduzido em uma tela dividida com a área de trabalho, seu instrutor o orientará sobre esses passos:

  1. Get Started with Twitter

  2. Navigate the Twitter Analytics Interface

  3. Identify Useful Twitter KPI's

  4. Analyze the Tweet

  5. Launch into Twitter Ads

Como funcionam os projetos guiados

Sua área de trabalho é um espaço em nuvem, acessado diretamente do navegador, sem necessidade de nenhum download

Em um vídeo de tela dividida, seu instrutor te orientará passo a passo

Perguntas Frequentes – FAQ

Perguntas Frequentes – FAQ

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