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Learner Reviews & Feedback for Building a Business Presence With Facebook Marketing by Coursera Project Network

4.6
stars
1,077 ratings

About the Course

By the end of this project-based course, you will understand the basics of applying Digital Marketing on Facebook. The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The course begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account, including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook....

Top reviews

ZK

Jan 1, 2024

Hi, i have successfully completed building presence with Facebook marketing course. All credit goes to my instructor and the Coursera team members. Thank so much coursera team

PP

Apr 30, 2022

This is the perfect Project Course for people who will start to make their own Facebook Page, detailed and instructions were very clear. From zero to something! Great Job!

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26 - 50 of 247 Reviews for Building a Business Presence With Facebook Marketing

By Mrs. S J

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Sep 10, 2020

very easy course provided coursera

By karim k h s

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Sep 28, 2021

working with facebook classic without even showing us how to turn from new facebook into facebook classic

what is this ?

By Sarah P

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Oct 6, 2021

I was unable to even access needed things for this

By Hamid A

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Nov 7, 2022

This is very important and helpful

By Valerie M

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May 10, 2021

I was unable to access the Instructor files with the necessary documents. I was however able to follow along with the reading and videos. This was very informative.

By Charles Akomba

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Mar 28, 2022

know i am feeling confortable to manage my own page and even help others to create

By Tabassum S

•

Nov 27, 2021

I have been trying for over a week to figure out ways to copy the instructors files to my google drive, and i am just not able to. I have written to the tech support as well and not received any inputs. I have visited the relevant forums and found many more struggling with the same. I really want ot do this course and would appreciate it if some can solve this issue for me to be able to do this course.

By Melanie M

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Oct 7, 2021

There were no project files for Rhyme to be found anywhere in Google Drive - and there are numerous comments by other frustrated students saying the exact same thing.

And the very first paragraphs of the instructions for the class need to be edited.

By Natasha B

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Nov 9, 2021

Had to rate 1 but I would rate 0 !

As from the start of the guided project, it is impossible to fild the file "Facebook marketing documents". Very poor explanation on how to get tse documents. Waisted my time looking for it all over the place

By Imran H

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Feb 15, 2024

Building a business presence with Facebook marketing can be a powerful strategy to reach and engage with your target audience. Here are some key aspects to consider, and it's essential to adapt these strategies to your specific business and industry: Create a Business Page: Set up a professional-looking business page with a clear profile picture, cover photo, and a concise description of your business. Ensure that your contact information, such as address, phone number, and website, is accurate and up-to-date. Content Strategy: Develop a content strategy that aligns with your brand and resonates with your audience. Share a mix of informative, entertaining, and promotional content. Use visuals such as images and videos to make your posts more engaging and shareable. Consistency is Key: Post regularly to keep your audience engaged. Consistency builds trust and helps maintain visibility in users' feeds. Utilize Facebook Insights to understand when your audience is most active and tailor your posting schedule accordingly. Engage with Your Audience: Respond promptly to comments, messages, and reviews. Engaging with your audience helps build a community around your brand. Run polls, ask questions, and encourage user-generated content to increase interaction. Paid Advertising: Consider using Facebook Ads to target specific demographics, interests, and behaviors. Facebook's advertising platform allows for precise targeting. Test different ad formats, such as carousel ads, video ads, and lead generation ads, to see what resonates best with your audience. Utilize Facebook Groups: Join relevant Facebook groups or create your own community. Engaging in groups can help you connect with potential customers and establish your expertise in your industry. Host Events and Promotions: Use Facebook Events to promote any online or offline events your business is hosting. Run promotions or exclusive offers for your Facebook followers to incentivize engagement. Monitor Analytics: Regularly analyze Facebook Insights to measure the performance of your content and ads. Identify trends, understand what works, and make data-driven decisions. Collaborate and Cross-Promote: Collaborate with other businesses or influencers in your niche to extend your reach. Cross-promote on other social media platforms to create a cohesive online presence. Customer Reviews: Encourage satisfied customers to leave positive reviews on your Facebook page. Respond to reviews, whether positive or negative, professionally and promptly. Remember that Facebook's algorithm is dynamic, and staying informed about updates and changes can help you adapt your strategy accordingly. Regularly assess your performance metrics and adjust your approach based on the evolving needs of your audience.

By ismail a

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Jun 6, 2022

I have been using facebook but never had a thorough confidence in using the business platform, but with this course,, am now fully confident that I could start building my business page, A GREAT GRATITUDE TO MADAM KATHLEEN for her vivid explanation of the steps on how to fully comprehend creating a business page..Thanks COURSERA and again thanks to Madam Kathleen...

By Mohammad I

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Feb 23, 2022

This is a amazing guided project for me who wants start to make my own Facebook Page. Instructions were very clear. I have got the skill that I wanted. Thanks to coursera authorities for offering the guided project and Special Thanks to the Honorable instructor for imparting your knowledge.

By MD S A

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Jul 16, 2021

Loved the way Kathleen mam had given us the detailed learning on how to grow business using Facebook page and advertisement. I am able to understand each and every process very easily. Its been a very helpful course for me. Truly thankful for this and highly recommend this course

By Zafran k

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Jan 2, 2024

Hi, i have successfully completed building presence with Facebook marketing course. All credit goes to my instructor and the Coursera team members. Thank so much coursera team

By Jackeline J H R

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Jan 15, 2024

I am very grateful for this great project and new learning from our community that provides opportunities for many young people and adults to achieve their success.

By Noble S D

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Feb 4, 2023

This course has been well designed to guide a beginner digital marketer from setting up a facebook page for a business to optimizing same to the right audience.

By Kimberly A

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Apr 22, 2022

Wonderful course to learn how FB ads and events can help increase awareness for your business. Simple, easy to follow instruction with hands on opportunity.

By Zin K

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Dec 13, 2021

This course is really useful for the person who start to create facebook page to promote their business. All the instruction and guideline are very clear.

By aditi p

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Nov 30, 2020

Amazing Course. Learned a lot about a business account with Facebook marketing. The instructor explained it very well it was Understandable.Thank You

By Annel R

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Nov 18, 2020

This guided project is really helpful when setting up a Facebook Business Page. It also provides a bit of knowledge in managing it.

By Bashir H

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Dec 10, 2021

The coures was so intereting and was easy to undertand particularly the hand on activities has made my learning so easy to follw

By pablo a

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Nov 20, 2023

Excelente, muy didactico , claro y sencillo, Inicial basico para comienzos y salir de estar en 0 (cero). Gracias Coursera.

By Koottakkil A K

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Feb 1, 2022

Thank you very much to sharing wonderful and helpful knowledge for the Facebook Marketing.

Thanks & Regards

Akhilesh Kumar

By UTTARA G

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Jun 14, 2021

This guided project gave me the insight I needed into social media marketing and pursue a career in the similar field.

By ayomide a

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Jul 21, 2023

Thank you very much for the course. I enjoyed every minute of your lecture as well as your marvelous sense of humor.