Customer Journey Maps with IoT Touchpoints in Miro

oferecido por
Coursera Project Network
Neste projeto guiado, você irá:

Understand the purpose of customer journey maps and how they support the User Experience (UX).

Understand the components of customer journey maps and identify use cases for them.

Flesh out the project scenario in a customer journey map, identify IoT touchpoints, and consider next steps in Miro.

Clock2 hours
IntermediateIntermediário
CloudSem necessidade de download
VideoVídeo em tela dividida
Comment DotsInglês
LaptopApenas em desktop

By the end of this project, you will be able to create a customer journey map that includes touchpoints from the internet (IoT). When customer journey maps include IoT touchpoints, they enable businesses to understand the holistic customer experience by considering their user experience (UX) and when user interface (UX) design may influence that experience. To identify IoT touchpoints with customer journey maps, you will gain hands-on experience applying design thinking, user interface knowledge, and context from each step of the customer journey in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Habilidades que você desenvolverá

Customer Relationship Management (CRM)User Experience Design (UXD)Target Customer PersonasCustomer Journey MappingUser Interface (UI) Design

Aprender passo a passo

Em um vídeo reproduzido em uma tela dividida com a área de trabalho, seu instrutor o orientará sobre esses passos:

  1. Review the value of customer journey mapping, the fundamentals of User Interface (UI) design, and how both support the User Experience (UX).

  2. Identify components of customer journey maps and consider the benefits of mapping the customer journey.

  3. Visualize the Internet of Things (IoT) and the customer journey and explore journey maps in Miro.

  4. Explore the templates and tools available and begin designing the customer journey map in Miro.

  5. Apply knowledge of the customer journey to the project scenario, identify IoT touchpoints, and consider next steps in Miro.

Como funcionam os projetos guiados

Sua área de trabalho é um espaço em nuvem, acessado diretamente do navegador, sem necessidade de nenhum download

Em um vídeo de tela dividida, seu instrutor te orientará passo a passo

Perguntas Frequentes – FAQ

Perguntas Frequentes – FAQ

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.