Product Development: Customer Journey Mapping with Miro

4.9
estrelas
22 classificações
oferecido por
Coursera Project Network
1,528 já se inscreveram
Neste projeto guiado, você irá:

Define customer journey maps for product and service with Miro

Clock2.5 hours
BeginnerBásico
CloudSem necessidade de download
VideoVídeo em tela dividida
Comment DotsInglês
LaptopApenas em desktop

By the end of this project, you will be fluent in identifying and analyzing customer journeys for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze these customer journeys. This is an important step for individuals or companies wanting to explore new products or services. We will practice critically examining customer segments and products structures that affect the business. You will engage in evaluating, through examples and hands-on practice, making decisions on product orientation. Furthermore, you will assess whether to modify or keep the product structure when entering the market. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for a new business or service.

Habilidades que você desenvolverá

Product DevelopmentMarketingBusiness StrategyValue PropositionInnovation

Aprender passo a passo

Em um vídeo reproduzido em uma tela dividida com a área de trabalho, seu instrutor o orientará sobre esses passos:

  1. Use Miro as a business tool and learn how to customize our project template using Miro’s features

  2. Evaluate value for the customer, personas analysis and relate it to the hands-on project map

  3. Define the main stages of the customer journey map

  4. Analyse the journey processes and define the customer mapping for the Awareness phase

  5. Define and identify the customer path for the Discovery phase

  6. Define and classify the Engagement phase customer path

  7. Define and identify the customer path for the Purchasing and Attendance phases

  8. Understand and classify the post service stage customer path and plan for the next steps

Como funcionam os projetos guiados

Sua área de trabalho é um espaço em nuvem, acessado diretamente do navegador, sem necessidade de nenhum download

Em um vídeo de tela dividida, seu instrutor te orientará passo a passo

Perguntas Frequentes – FAQ

Perguntas Frequentes – FAQ

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.