Best Practices for Marketing with Facebook Messenger

oferecido por
Coursera Project Network
Neste Projeto guiado gratuito, você irá:

Set up a Facebook Page and Messenger Account.

Develop an understanding of the benefits of Facebook Messenger for Marketing Purposes.

Learn Best Practices of Marketing Communications with Facebook Messenger.

Mostre essa experiência prática em uma entrevista

Clock2 hours
BeginnerRecomendado para iniciantes
CloudSem necessidade de download
VideoVídeo em tela dividida
Comment DotsInglês
LaptopApenas em desktop

By the end of this project, you will have a better understanding of how you can utilize Facebook Messenger as a strategic tool in your marketing efforts. Facebook Messenger is a free instant messaging platform for content sharing which includes photos, messages, event details, and even group chats. Upon completing this course, you will be able to create your own Facebook Business Page with Messenger and you will have a solid understanding of the various ways the Messenger platform can be used to help increase sales and develop deeper relationships with prospective customers/clients. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Requisitos

No background necessary.

Habilidades que você desenvolverá

  • Marketing
  • Business Strategy
  • Communications Best Practices

Aprender passo a passo

Em um vídeo reproduzido em uma tela dividida com a área de trabalho, seu instrutor o orientará sobre esses passos:

  1. Understand the benefits of Facebook Messenger and set up your Facebook Business Page and Messenger accounts.

  2. Develop a list of Facebook Page followers.

  3. Develop a list of Frequently Asked Questions in Messenger for our customers and prospects.

  4. Utilize one-on-one engagement to enhance the overall customer experience.

  5. Utilize Messenger to drive event traffic and formulate Messenger communications strategies.

Como funcionam os projetos guiados

Sua área de trabalho é um espaço em nuvem, acessado diretamente do navegador, sem necessidade de nenhum download

Em um vídeo de tela dividida, seu instrutor te orientará passo a passo

Perguntas Frequentes – FAQ

Perguntas Frequentes – FAQ

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