(8) 客户和数字营销 (9:49)

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4.8 (191 classificações)
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WT

Dec 29, 2016

Wonderful Course, I love it;\n\nProfessional Teachers, I like them;\n\ni will keep learning!my next course is Corporate finance, hope i could pass and be certified.\n\nBest Regards\n\nSophia

LL

Apr 27, 2018

Acquired so much knowledge that can use in my career.

Na lição
第 3 周)市场进入战略:线上/线下互动;如何找出领先用户并增强影响力和传染效应
David Bell 教授将从本周起为我们授课,我们也将开始学习第三个模块的内容!我们将转向“走向市场策略”这个重要主题。“走向市场”策略有着前所未有的多样化的选择,因为公司有机会通过多种平台吸引线上和线下的客户。Bell 教授曾经参与了几家激动人心创业公司的相关工作,他将以这些经验为例来讲解本周的教学内容。

Ministrado por

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • David Bell

    David Bell

    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

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