(1) 品牌信息传递与沟通 (12:08)

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Avaliações

4.8 (230 classificações)

  • 5 stars
    86,08%
  • 4 stars
    12,17%
  • 3 stars
    1,30%
  • 1 star
    0,43%

WT

28 de dez de 2016

Wonderful Course, I love it;

Professional Teachers, I like them;

i will keep learning!my next course is Corporate finance, hope i could pass and be certified.

Best Regards

Sophia

CL

19 de ago de 2018

It is a very useful course that provides me much information about Marketing, which helps me comprehend the field of market and management.

Na lição

(第 4 周)品牌塑造:有效的品牌沟通战略和重新定位战略

Kahn 教授将在第四模块重返课程,讲授第二个品牌营销模块,该模块将介绍有效品牌传播和重新定位的策略。我们需要了解客户如何理解品牌所传递的信息,因为这是理解消费者行为的关键:消费者的理解将影响其行为,而且他们的理解并非是真相!在课程最后一个模块中,Kahn 教授将揭示消费者行为和理解品牌的秘密,探讨如何向消费者传播正确的信息,以及如何有效地影响消费者行为。

Ministrado por

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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