(1-a)市场营销基础课程:树立强势品牌第一部分 (15:10)

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Avaliações

4.8 (230 classificações)

  • 5 stars
    86,08%
  • 4 stars
    12,17%
  • 3 stars
    1,30%
  • 1 star
    0,43%

WT

28 de dez de 2016

Wonderful Course, I love it;

Professional Teachers, I like them;

i will keep learning!my next course is Corporate finance, hope i could pass and be certified.

Best Regards

Sophia

CL

19 de ago de 2018

It is a very useful course that provides me much information about Marketing, which helps me comprehend the field of market and management.

Na lição

(第 1 周)品牌塑造:市场营销战略和品牌定位

Kahn 教授将在本课程中讲授两个与品牌有关的模块,他首先将向我们介绍第一个模块:市场策略和品牌定位。如果您希望浏览本课程基本情况,请阅读下方的课程大纲。或者阅读课程页面获得额外信息。此外,我们希望您积极参与论坛讨论,因为您的参与将提升课程的整体学习体验!

Ministrado por

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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