Psychological Aspects of Pricing

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Habilidades que você aprenderá

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Avaliações

4.8 (11,922 classificações)

  • 5 stars
    80,40%
  • 4 stars
    16,90%
  • 3 stars
    2,08%
  • 2 stars
    0,31%
  • 1 star
    0,28%

AT

8 de jun de 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

MK

10 de dez de 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

Na lição

GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing

Ministrado por

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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    Jagmohan Raju

    Joseph J. Aresty Professor

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