Measuring Price Elasticity

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Habilidades que você aprenderá

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Avaliações

4.8 (10,325 classificações)
  • 5 stars
    79.81%
  • 4 stars
    17.43%
  • 3 stars
    2.15%
  • 2 stars
    0.31%
  • 1 star
    0.27%
AT
8 de Jun de 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

AK
17 de Jul de 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

Na lição
GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing

Ministrado por

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
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    Jagmohan Raju

    Joseph J. Aresty Professor

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