Living in a Customer-Centric World

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Habilidades que você aprenderá

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Avaliações

4.8 (9,929 classificações)
  • 5 stars
    79.66%
  • 4 stars
    17.59%
  • 3 stars
    2.14%
  • 2 stars
    0.33%
  • 1 star
    0.26%
AT
2 de Dez de 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

AK
17 de Jul de 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

Na lição
CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity

Ministrado por

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
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    Jagmohan Raju

    Joseph J. Aresty Professor

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