Brand Messaging & Communication

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Habilidades que você aprenderá

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Avaliações

4.8 (10,616 classificações)
  • 5 stars
    79.87%
  • 4 stars
    17.39%
  • 3 stars
    2.14%
  • 2 stars
    0.31%
  • 1 star
    0.26%
MK
10 de Dez de 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

AT
8 de Jun de 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

Na lição
BRANDING: Effective Brand Communications Strategies and Repositioning Strategies

Ministrado por

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
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    Jagmohan Raju

    Joseph J. Aresty Professor

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