Introduction

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Visualizar o programa do curso

Habilidades que você aprenderá

Predictive Analytics, Customer Analytics, Regression Analysis, Marketing Performance Measurement And Management

Avaliações

4.6 (10,652 classificações)

  • 5 stars
    67,66%
  • 4 stars
    24,75%
  • 3 stars
    5,67%
  • 2 stars
    1,21%
  • 1 star
    0,68%

FA

6 de Mar de 2016

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Excellent couse on "Customer Analytics", my first ever. Excellent teaching quality and the video-lectures are with the Wharton stamp. I am excited to complete the "Business Analytics Specialization".

PJ

2 de Fev de 2020

Filled StarFilled StarFilled StarFilled StarFilled Star

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

Na lição

Prescriptive Analytics

Ministrado por

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    Eric Bradlow

    Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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    Raghu Iyengar

    Professor of Marketing

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    Ron Berman

    Assistant Professor of Marketing

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