Descriptive Data Collection: Net Promoter Score and Self-Reports

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Habilidades que você aprenderá

Predictive Analytics, Customer Analytics, Regression Analysis, Marketing Performance Measurement And Management

Avaliações

4.6 (11,216 classificações)

  • 5 stars
    67,83%
  • 4 stars
    24,63%
  • 3 stars
    5,60%
  • 2 stars
    1,20%
  • 1 star
    0,72%

AA

5 de abr de 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

FA

6 de mar de 2016

Excellent couse on "Customer Analytics", my first ever. Excellent teaching quality and the video-lectures are with the Wharton stamp. I am excited to complete the "Business Analytics Specialization".

Na lição

Descriptive Analytics

Ministrado por

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    Eric Bradlow

    Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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    Raghu Iyengar

    Professor of Marketing

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    Ron Berman

    Assistant Professor of Marketing

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