Course Introduction and Overview

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Habilidades que você aprenderá

Predictive Analytics, Customer Analytics, Regression Analysis, Marketing Performance Measurement And Management

Avaliações

4.6 (9,570 classificações)
  • 5 stars
    66.79%
  • 4 stars
    25.33%
  • 3 stars
    5.91%
  • 2 stars
    1.26%
  • 1 star
    0.68%
AV
10 de Set de 2016

I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.

PJ
2 de Fev de 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

Na lição
Introduction to Customer Analytics

Ministrado por

  • Placeholder

    Eric Bradlow

    Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative
  • Placeholder

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • Placeholder

    Raghu Iyengar

    Associate Professor of Marketing
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    Ron Berman

    Assistant Professor of Marketing

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