Beyond Period 2

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Habilidades que você aprenderá

Predictive Analytics, Customer Analytics, Regression Analysis, Marketing Performance Measurement And Management

Avaliações

4.6 (11,227 classificações)

  • 5 stars
    67,82%
  • 4 stars
    24,62%
  • 3 stars
    5,61%
  • 2 stars
    1,21%
  • 1 star
    0,72%

FA

6 de mar de 2016

Excellent couse on "Customer Analytics", my first ever. Excellent teaching quality and the video-lectures are with the Wharton stamp. I am excited to complete the "Business Analytics Specialization".

AV

10 de set de 2016

I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.

Na lição

Predictive Analytics

Ministrado por

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    Eric Bradlow

    Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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    Raghu Iyengar

    Professor of Marketing

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    Ron Berman

    Assistant Professor of Marketing

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