Why Word of Mouth Matters

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Habilidades que você aprenderá

Social Network, Viral Marketing, Marketing, Marketing Strategy

Avaliações

4.7 (3,516 classificações)
  • 5 stars
    78%
  • 4 stars
    18%
  • 3 stars
    3%
  • 2 stars
    0%
  • 1 star
    0%
RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

VP

May 02, 2018

Very useful course. I had already read the whole book "Contagious" so it helped me a lot before actually starting this online course. The material is very intersting and filled with useful insights.

Na lição
The Power of Word of Mouth

Ministrado por

  • Jonah Berger

    Jonah Berger

    Marketing Professor

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