Takeaways: Measuring Brand Value

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Habilidades que você aprenderá

Marketing Experiments, Customer Lifetime Value, Regression Analysis, Marketing Analytics, Brand Equity

Avaliações

4.7 (6,226 classificações)

  • 5 stars
    75,21%
  • 4 stars
    19,41%
  • 3 stars
    2,77%
  • 2 stars
    0,85%
  • 1 star
    1,73%

SC

17 de abr de 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

RN

31 de mai de 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

Na lição

Metrics for Measuring Brand Assets

Ministrado por

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    Rajkumar Venkatesan

    Ronald Trzcinski Professor of Business Administration

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