Takeaways: Improving the Marketing Process with Analytics

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Habilidades que você aprenderá

Marketing Experiments, Customer Lifetime Value, Regression Analysis, Marketing Analytics, Brand Equity

Avaliações

4.7 (5,096 classificações)
  • 5 stars
    74.76%
  • 4 stars
    19.91%
  • 3 stars
    2.84%
  • 2 stars
    0.88%
  • 1 star
    1.58%
RN

Jun 01, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 18, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

Na lição
The Marketing Process

Ministrado por

  • Placeholder

    Rajkumar Venkatesan

    Ronald Trzcinski Professor of Business Administration

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