Snapple and Brand Value

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Visualizar o programa do curso

Habilidades que você aprenderá

Marketing Experiments, Customer Lifetime Value, Regression Analysis, Marketing Analytics, Brand Equity

Avaliações

4.6 (4,437 classificações)
  • 5 stars
    74.28%
  • 4 stars
    20.32%
  • 3 stars
    2.97%
  • 2 stars
    0.83%
  • 1 star
    1.57%
SC

Apr 18, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

RN

Jun 01, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

Na lição
Metrics for Measuring Brand Assets

Ministrado por

  • Rajkumar Venkatesan

    Rajkumar Venkatesan

    Ronald Trzcinski Professor of Business Administration

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