Developing Brand Personality

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Habilidades que você aprenderá

Marketing Experiments, Customer Lifetime Value, Regression Analysis, Marketing Analytics, Brand Equity

Avaliações

4.6 (942 classificações)
  • 5 stars
    642 ratings
  • 4 stars
    225 ratings
  • 3 stars
    46 ratings
  • 2 stars
    14 ratings
  • 1 star
    15 ratings
GJ

Jul 17, 2018

Professor Raj is very nice. He explains it way that it's very easy to comprehend and not too overwhelming in terminologies. It is very useful for my marketing career\n\nGood luck Prof Raj

NB

Dec 28, 2015

Very good course on Marketing Analytics. Especially good for someone looking to enter the field of marketing analtytics or for marketing managers who are trying to be more data driven.

Na lição
Metrics for Measuring Brand Assets

Ministrado por

  • Rajkumar Venkatesan

    Rajkumar Venkatesan

    Ronald Trzcinski Professor of Business Administration

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