Corporate Philanthropy History

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Novos Modelos de Negócios na Sociedade

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University of Virginia

Novos Modelos de Negócios na Sociedade

549 classificações

Neste curso discutiremos o surgimento de uma nova história sobre negócios. Essa nova história localiza os negócios dentro de uma estrutura social. Quase todas as empresas criam ou destroem valores para os 'stakeholders' - clientes, fornecedores, empregados, comunidades e sociedade, além dos acionistas e outros financiadores. Uma série de novos modelos de negócios pode ser construída a partir dessa ideia, tais como responsabilidade corporativa, filantropia, valor compartilhado e sustentabilidade. Os lucros e os valores criados para os 'stakeholders' andam juntos, e este curso explica como. A sessão final explora a ideia de como se tornar um empreendedor integrado aos 'stakeholders' e criar um negócio que gere dinheiro e faça do mundo um lugar melhor.

Na lição

Corporate Philanthropy and Corporate Social Responsibility

In our second module, we discuss both the histories and current issues surrounding corporate philanthropy, corporate social responsibility, and the environmental crisis.

Corporate Philanthropy History 4:43

Corporate Philanthropy Current Issues 5:33

Corporate Social Responsibility 7:52

Corporate Philanthropy and Corporate Social Responsibility: Next Steps 7:29

Conheça os instrutores

R. Edward Freeman
University Professor; Elis and Signe Olsson Professor of Business Administration
Darden School of Business

[MUSIC]. The first thing I'd like to do is talk

about a model different from the standard one, that's based on the idea of

corporate philanthropy. So as the first alternative to the

standard story about business. The first new model of business in

society. I'm going to call it the corporate

philanthropy model. And the idea here, really, it goes back

to Andrew Carnegie's two principles of wealth and this tradition of noblesse

oblige. Those who have in society I give and take

care of those who have not. Current these two principles of wealth

were as follows. The first, the principle of charity.

The principle of charity requires the more fortunate members of society to

assist the less fortunate. That sounds like a pretty good idea if

you have, if you have a lot of stuff help those who don't.

It's there in almost every religious tradition, and Carnegie articulated this

as a way for business executives to think about it.

The second principle he called the stewardship principle and he took this

from the Christian Bible, but it's in other places as well.

And this requires business and wealthy individuals to view themselves as

stewards or caretakers of their property. They hold money in trust, they hold

property in trust for the rest of society and they use it for purposes that society

deems legitimate. Now this sounds pretty good but I'm not

so sure that Carnegie's motives were so pure because he thought that really most

people couldn't really be trusted to do what was best for society.

He thought that business people actually knew better than anyone else how to do,

what's best for society. And sometimes, today, if you listen to

some business executives talk. they talked as if they really know best

how to solve, some of these problems. Carnagie was a pretty complicated fellow

who built a great companies and left behind philanthropic organization that's

still there today. According to my friend Kip Tendall who

you'll meet later on, the CEO of the container store.

Carnagie articulated his business philosophy this way.

If you fill the other guys basket to the brim in business, you'll never want for

profit. Fill the other guys basket to the brim

and you won't be sorry. You won't want for profit.

So even Carnegie understood the mutually of business relationships.

And he understood the connection between business and society as a whole.

But it wasn't just Andrew Carnegie or Andrew Mellon of the same era in the U.S.

Donated enough art to start the National Gallery of Art which we still enjoy

today. John Rockefeller gave $60 million to

restore Colonial Williamsburg and has been the single greatest funder of

medical research. Henry Ford Created Henry Ford Health

System in 1915 and the Ford Foundation was started by his son in 1936, to

improve the well being of society. It's now the third biggest charity in the

US. And Milton Hershey of the Hershey

chocolate company founded the Milton Hershey School Trust in 1909.

He endowed it with 60 million dollars, and 486 acres, and the Milton Hershey

foundation with 5,000 shares of the Hershey company.

Which have been incredibly valuable over the years.

That tradition of thinking of business in society set through its philanthropic

anti-, activities is still alive today. It should cause us to question this idea

about business being only for shareholders.

has it ever really been followed or is that just the rhetoric to the old model?

What I'd like you to think about in discussion forums.

What do you, what do you think of Andrew Carnegie's idea that those more fortunate

need to take care of those who are less fortunate?

How does that work in your society? How does it work really?

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