Week 4 Introduction

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Habilidades que você aprenderá

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

Avaliações

4.8 (233 classificações)
  • 5 stars
    86%
  • 4 stars
    12%
  • 3 stars
    1%
  • 2 stars
    0%
FR

May 21, 2019

Excellent course. I would recommend to improve the level of the exercises and provide additional readings for people that already have some experience

JL

Apr 21, 2020

Excellent course on pricing. Too bad Demand Curve and Coinjoint analysis are not tools too often available in companies;-(

Na lição
Considering the Human Nature of Customers

Ministrado por

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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