Week 3 Introduction & Overview of Methods to Assess WTP

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Habilidades que você aprenderá

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

Avaliações

4.8 (237 classificações)
  • 5 stars
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  • 4 stars
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  • 3 stars
    1%
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FR

May 21, 2019

Excellent course. I would recommend to improve the level of the exercises and provide additional readings for people that already have some experience

RS

Jun 05, 2017

Wonderful course! If I had some idea how to price regarding economic concepts - then this course gives me completely new very practical methodologies!

Na lição
Measuring Customer Preferences

Ministrado por

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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