Separate the Pain of Paying from Consumption

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Habilidades que você aprenderá

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

Avaliações

4.8 (150 classificações)
  • 5 stars
    128 ratings
  • 4 stars
    19 ratings
  • 3 stars
    2 ratings
  • 2 stars
    1 ratings

Excellent course. I would recommend to improve the level of the exercises and provide additional readings for people that already have some experience

Very rich content on consumer behavior and present powerfull tools to measure WTP

Na lição
Considering the Human Nature of Customers

Ministrado por

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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