Price Elasticity: Intersection of Economics and Customer Value 2

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Do curso por University of Virginia
Customer Value in Pricing Strategy
99 classificações
University of Virginia
99 classificações
Curso 2 de 4 em Specialization Pricing Strategy Optimization
Na lição
Implementing Value-based Pricing

Conheça os instrutores

  • Jean Manuel Izaret
    Jean Manuel Izaret
    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler
    Thomas Kohler
    Associate Director, Pricing
    Marketing, Sales & Pricing Practice
  • Ronald T. Wilcox
    Ronald T. Wilcox
    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs
    Marketing

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