Case Debrief: Adios Junk Mail

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Habilidades que você aprenderá

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

Avaliações

4.8 (195 classificações)
  • 5 stars
    166 ratings
  • 4 stars
    26 ratings
  • 3 stars
    2 ratings
  • 2 stars
    1 ratings
FH

Jul 12, 2019

Great course!! I learnt a lot. The Conjoint Analysis module proved particularly useful to my activities.

KD

Dec 30, 2019

Very good course for neophyte who wants to understand the customer values for pricing

Na lição
Measuring Customer Preferences

Ministrado por

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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