Measuring CLV Examples

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Habilidades que você aprenderá

Cost-Based Pricing, Channel and Direct-to-Consumer Pricing, Pricing Strategies, Price Discrimination, Price Elasticity Of Demand

Avaliações

4.8 (262 classificações)
  • 5 stars
    210 ratings
  • 4 stars
    48 ratings
  • 3 stars
    4 ratings

The succinct and exhaustive account of pricing. Specifically, this course highlights the role of a firm's cost structure in pricing strategy. Highly recommended!

Great course. Has good coverage of important concepts and is delivered very well. Really useful course for those with interest in strategic pricing.

Na lição
Channel and Direct-to-Consumer Pricing

Ministrado por

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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