Hello, welcome to session seven. We're going to talk about zoom in and about taming wild ideas. Now I'm a fan of science fiction and science fiction give us some really wild ideas about possible futures could look like. It's amazing how many of those ideas have actually occurred. The science fiction writer Arthur Clarke, once wrote a piece of fiction in which he describes communication satellites long before they actually happened. Arthur Clarke said something very interesting. He said, truly advanced technology is indistinguishable from magic. And that's really true, isn't it? So many things that we use, they almost seem like magic. So there are two approaches to ideas, you can have kind of tame ideas. Things that kind of go along with what already exists and you can try to make those ideas a little bit more radical or a little wilder, that's method a. Method b, you can take a really wild idea and somehow, bring it down to ground. Head in the clouds and then feet on the ground and make it a little more practical and actually make it happen. I think b is the probably the best approach. Better to tame wild ideas than to try to make tame ideas a little bit wilder and I'm going to tell you a story about how this works. And I learned about this directly from a friend of mine who is now here at my University, the Technion. His name is Yoav Medan. If you do a Google search on M-E-D-A-N, he has a wonderful YouTube video From a TEDMED session that will describe exactly what I'm about to tell you, this story. This is about how a wild idea was tamed and made practical and will change the lives of millions of people. So here's the wild idea, [COUGH] which Yoav and his team had many years ago. Suppose, heaven forbid, somebody has inoperable glioblastoma brain tumor. It's a viral kind of brain tumor and sometimes, they are inoperabl,e because they're in places that surgeons just can't get to, even if they could get to them. Often, the collateral damage would be very harmful to our brain and to the quality of our lives. Suppose, heaven forbid, there's a glioblastoma in there, a brain tumor. What if we had a ray gun and we could point that ray gun and [SOUND] pull the trigger and zap that tumor and dissolve it. Poof. Doesn't exist anymore. Suppose we have some brain cells that are causing problems, that are giving us a tremor or some other problems or some kind of seizure. Suppose we could dissolve those brain cells. So a wild idea, let's create a ray gun that dissolves tumors without any incision, without any scalpel. Well, how do we make this happen? There is the practical way, the feet on the ground in which an Israeli startup called Inside Tech, developed a product that can actually do this. [COUGH] It's been demonstrated, it works and it can and will change the lives of millions of people. You take a person who has a tremor and has had it for 25 years, because of some offending, misbehaving brain cells, someplace deep inside the brain. And this person can't play golf, can't drive a car and has had this tremor, can't even write his name. You put the person into a magnetic resonance imaging device, an MRI. The MRI, of course, uses beams directed by computers to precisely map the brain and the MRI locates the tumor. When the MRI locates the tumor, an ultrasound beam is directed at the tumor with low power. [COUGH] The tumor is warmed by the beam of energy, sound energy and when it's warm, the MRI identifies it, because it changes color. So the tumor appear, let's say is a orange or red on the MRI screen. When the neurosurgeon is carefully, observing the process, identifies that this indeed is the offending tumor or the offending brain cells. He presses a blue button, [COUGH] the blue button increases the ultrasound beam energy from low to high. And the high energy ultrasound beam, heats the tumor and dissolves it. It evaporates, poof. And then the patient comes off the table, stands up. Walks out the door, the hands of the patient have no tremor and he drives his car home and then goes and plays a round of golf for the first time in 25 years and does a 15 foot putt. True story. So the approach to discovering ideas is have wild ideas. Think about wild ideas [COUGH] and then if you can tame them with great courage and patience. It took my friend, Yoav Medan, over 13 years to make this idea happen from an idea to an actual product a long time. Fortunately, there were people that believed in it, who were willing to invest and stick with the idea until it actually came about. So. [COUGH] That ends our session number seven about wild ideas. Come back for session number eight, we'll continue with our discussion about having ideas and making them happen.