Zoom In: Taming Wild Ideas

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Do curso por Technion - Israel Institute of Technology

Cracking the Creativity Code: Discovering Ideas

189 classificações

Technion - Israel Institute of Technology

Cracking the Creativity Code: Discovering Ideas

189 classificações

Curso 1 de 4 em Specialization Startup Entrepreneurship

Skill at discovering new ideas, and delivering them, may be one of the most important practical job skills, in today’s and tomorrow’s job market. Creativity is an acquired skill, one that improves with practice. This course aims to empower individuals who believe they have lost their innate creativity, because they, their employers or teachers prefer the three R's: replication, repetition and rote, to innovation. We show how to re-ignite rusty creative powers. During this course, you will learn proven tools, frameworks and concepts useful for discovery– generating an endless stream of new ideas implementing at least some of those ideas with skill and persistence, based on books and articles written by the instructors. In the first part of the course, you will learn a proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’ that makes creativity more accessible to everyone. In the following weeks, you will learn practical proven tools useful for delivering ideas by employing the basic principles of business and management. You will practice the method, use it to tackle challenging real-world needs and produce a 2-3 minutes video presenting your idea. Course Learning Outcomes On successfully completing this four-week course, you will be able to: - Manage a process to generate an unending stream of creative ideas - Lead a process of innovation and implement ideas through all phases from discovery to delivery. - Apply creativity to a wide range of strategic management issues. - Solve problems with a high degree of innovation, creative thinking and risk taking. - Use and apply proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’. - Develop and implement an innovation in your own practice. - Identify new and unfamiliar challenges and reflect on these challenges from a creative point of view, action they require and service they provide. - Demonstrate creative problem solving skills for defining, structuring and solving real world operations management problems.

Na lição

Creativity in practice

The ZiZoZi method: continued. Zoom in: The role of accidental discovery and serendipity9:59

Sharpening observation skills8:45

Empathic Discovery (Leonard & Rayport, “Spark Innovation Through Empathic Design” HBR Nov-Dec 19977:18

The Role of Failure In Achieving Success8:11

Zoom Out: Collecting data through direct observation6:17

The IDEO approach7:54

Zoom In: Taming Wild Ideas6:59

How to sell your ideas6:28

How to be creative In large organizations (Intrapreneurship)8:42

What is YOUR story? Building powerful narratives. Case Studies13:25

Conheça os instrutores

Prof. (Emeritus) Shlomo Maital
Prof. Shlomo Maital Sr. Research Fellow, S. Neaman Institute, Technion
Industrial Engineering

Hello, welcome to session seven.

We're going to talk about zoom in and about taming wild ideas.

Now I'm a fan of science fiction and science fiction give

us some really wild ideas about possible futures could look like.

It's amazing how many of those ideas have actually occurred.

The science fiction writer Arthur Clarke, once wrote a piece of fiction in which

he describes communication satellites long before they actually happened.

Arthur Clarke said something very interesting.

He said, truly advanced technology is indistinguishable from magic.

And that's really true, isn't it?

So many things that we use, they almost seem like magic.

So there are two approaches to ideas, you can have kind of tame ideas.

Things that kind of go along with what already exists and

you can try to make those ideas a little bit more radical or

a little wilder, that's method a.

Method b, you can take a really wild idea and somehow, bring it down to ground.

Head in the clouds and then feet on the ground and

make it a little more practical and actually make it happen.

I think b is the probably the best approach.

Better to tame wild ideas than to try to make tame ideas a little bit wilder and

I'm going to tell you a story about how this works.

And I learned about this directly from a friend of mine who is now here at my

University, the Technion.

His name is Yoav Medan.

If you do a Google search on M-E-D-A-N,

he has a wonderful YouTube video From a TEDMED session

that will describe exactly what I'm about to tell you, this story.

This is about how a wild idea was tamed and

made practical and will change the lives of millions of people.

So here's the wild idea, [COUGH] which Yoav and his team had many years ago.

Suppose, heaven forbid, somebody has inoperable glioblastoma brain tumor.

It's a viral kind of brain tumor and sometimes, they are inoperabl,e because

they're in places that surgeons just can't get to, even if they could get to them.

Often, the collateral damage would be very harmful to our brain and

to the quality of our lives.

Suppose, heaven forbid, there's a glioblastoma in there, a brain tumor.

What if we had a ray gun and we could point that ray gun and

[SOUND] pull the trigger and zap that tumor and dissolve it.

Poof.

Doesn't exist anymore.

Suppose we have some brain cells that are causing problems,

that are giving us a tremor or some other problems or some kind of seizure.

Suppose we could dissolve those brain cells.

So a wild idea, let's create

a ray gun that dissolves tumors without any incision, without any scalpel.

Well, how do we make this happen?

There is the practical way, the feet on the ground in which an Israeli

startup called Inside Tech, developed a product that can actually do this.

[COUGH] It's been demonstrated, it works and it can and

will change the lives of millions of people.

You take a person who has a tremor and has had it for 25 years,

because of some offending, misbehaving brain cells,

someplace deep inside the brain.

And this person can't play golf, can't drive a car and has had this tremor,

can't even write his name.

You put the person into a magnetic resonance imaging device, an MRI.

The MRI, of course, uses beams directed by computers

to precisely map the brain and the MRI locates the tumor.

When the MRI locates the tumor,

an ultrasound beam is directed at the tumor with low power.

[COUGH] The tumor is warmed by the beam of energy, sound energy and

when it's warm, the MRI identifies it, because it changes color.

So the tumor appear, let's say is a orange or red on the MRI screen.

When the neurosurgeon is carefully, observing the process, identifies

that this indeed is the offending tumor or the offending brain cells.

He presses a blue button, [COUGH] the blue button

increases the ultrasound beam energy from low to high.

And the high energy ultrasound beam, heats the tumor and dissolves it.

It evaporates, poof.

And then the patient comes off the table, stands up.

Walks out the door, the hands of the patient have no tremor and

he drives his car home and then goes and plays a round of golf for

the first time in 25 years and does a 15 foot putt.

True story.

So the approach to discovering

ideas is have wild ideas.

Think about wild ideas [COUGH] and then if you can

tame them with great courage and patience.

It took my friend, Yoav Medan, over 13 years to make

this idea happen from an idea to an actual product a long time.

Fortunately, there were people that believed in it,

who were willing to invest and stick with the idea until it actually came about.

So.

[COUGH] That

ends our session number seven about wild ideas.

Come back for session number eight,

we'll continue with our discussion about having ideas and making them happen.

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