Now with Nike, they tend to have a reputation for, they want everything.
[LAUGH] >> Would you give him a piece of
the action, so to speak?
We see this trend, we see in LeBron's deal with Beats,
that he got a percentage equity.
And then when that was sold, he got a huge bang for his buck.
Or would you go for a licensing fee?
Which would you recommend?
>> Well, I would say getting a piece of the action in
that sense that LeBron got with Beats Dr. Dre.
They left the category open enough that they were still able to sign an agreement
with Samsung which also sells headphones obviously.
And through that careful negotiation and careful categorization,
they were able to maintain getting the ownership portion of that as well as
getting paid for something for a category very similar at the same time.
So again just very well done by LRMR, and
the way they just capitalized the total revenues for LeBron.
>> So, we're talking also about morals clauses throughout our
lessons now that we're representing the peak professional athlete.
Given the branding that he has achieved, do you think he could get a clause that
would say, you can only cancel this if i'm convicted of a felony.
Which is the highest level to protect your athlete.
That's what the athlete agent attorney would like to have.
Morris Clause it says, you can only cancel me if i'm convicted of a felony.
Is that a clause that's even attainable by a LeBron?
>> I would say that if there is an athlete that can do it,
it may very well be LeBron James.
His brand and his power that he has gained over the entire league as we saw
during the NBA free agency is almost immeasurable at this point.
And again, if there's an athlete that could do it.
>> Let's go back to,
he's done non-conforming behavior that materially damages the Nike brand.
Would you agree that language,
if it were offered by Nike back to you as attorney for LeBron and LRMR?
>> Well, first I would want material damage.
I would want that defined very strictly.
[LAUGH] However, in the end, the agreement between Nike and LeBron is a partnership.
Both brands want to be able to maximize their efforts.
And the only way to do that is if you don't disparage Nike as LeBron.
>> Certainly, can't disparage the product.
And there was the case last year, where the shoe company was changing shoes
publicly during the first quarter of a game, something the shoe company,
I'm sure, forgave and forgot.
Let's just finish with one last category, since we're going to talk about it,
have talked about it, will continue to talk about it, and
that is the lithograph or the poster category, the image category,
the license agreement, which we've studied throughout this course.
In that case, would you reserve that category from Nike,
or would you let them own it?