Tips for Finding a Job

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Do curso por University of California, Davis

Introduction to Search Engine Optimization

2174 classificações

University of California, Davis

Introduction to Search Engine Optimization

2174 classificações

Curso 1 de 6 em Specialization Search Engine Optimization (SEO)

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO. You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization.

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Getting Started & Introduction to SEO

Welcome to the first week of the course! In the lessons that follow, you will discuss and define the foundational overview of SEO and explore types of careers and salary expectations within SEO industry. By the end of this module, you should be able to define Search Engine Optimization and explain the basics of SEO as a business (as well as how SEO shapes the Internet itself.) You'll also be able to explain the differences between three main SEO job types, and be prepared to choose a career that best suits your current goals.

How I Got Started in SEO3:31

A Day in the Life of an SEO Professional3:37

Key Skills We Look for When Hiring7:06

Specific Skills Managers Want6:45

Tips for Finding a Job5:13

Tips for Interviewing5:10

Building a Marketable Portfolio4:30

Overview of In-house SEO5:06

Conheça os instrutores

Rebekah May
SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

[MUSIC]

So I want to tell you now about some ways you might go about finding a job.

Going through the interview process and thinking about the skills that you have

and how those can apply to a future career you develop in SCO.

In any job finding, it starts with your knowledge of self.

Your own skills, your own talent, your own interests.

You're in this course, because you've expressed and

or developing an interest in SCO.

But you are coming from a background,

maybe it's in IT, maybe it's in content marketing, or maybe it's in web.

Or maybe it's in a field well beyond digital.

But having a knowledge of your own skills and

how those can apply is really the place to start.

And I think, that's always critical in job finding, to know yourself.

And are you really passionate about it and

do you want to follow through on the interview process?

Knowledge of the industry is also critical.

In some ways it goes without saying,

because you do need to understand the industry you're going to work in, but

in this industry that moves so quickly with Google and Bing and Yahoo always

coming out with new changes, it's critical to stay current with what's taking place.

One of the best ways to do this, is to take a look at the documentation

that is provided by some of these companies.

You can go for example to the Google, Webmaster help section on the web and

read the technical documentation about how Google recommends you develop a website.

You can also look at the same for what Bing might say or

how YouTube might suggest, you set up web videos and the text and

the descriptions that surround those, that make them more available for search.

And these kinds of documentation is also available from Naver from the index and

from Baidu.

You can also read newsletters and subscribe to RSS feeds or

log in to places like Search Engine Land, Search Engine Watch, e-Consultancy,

Digital Marketer, there's dozens of industry experts that have

blogs but also, publicize what they write on in some of these publications.

So I strongly recommend you to participate in reading but

also become part of that community.

You can log in and provide commentary and develop and understanding, but

also engage with the community.

So that's a great way to also engage in the industry.

The last of course, would be to go on Twitter and

LinkedIn and follow the people that you think, either through searching for

them or finding referrals that have expertise in the SU industry.

The third is knowledge of jobs.

What are the jobs available in this industry?

Now, there's many that you could think of.

One would be an entry level analyst.

That's what we might call an SCO analyst, someone who steps into a role, and

they're doing some of the basic work about keyword research and content marketing.

Perhaps, not working so much directly with a stakeholder or

with a client, perhaps not working so much with reporting.

But they're helping with some of that critical basic work that needs to be done.

The second would be a strategist,

who is thinking more about how do we drive the strategy, and

how do we influence the stakeholder to follow through on the recommendations?

And a third type of role might be someone who's a little bit more thinking

about the analysis and reporting, and how they can take the numbers and

make a business case for that SEO strategy.

But once you've develop some knowledge of jobs or along the way you can also

use Linkedin in particular which is a great global resource.

By setting up your LinkedIn profile as someone interested in looking for jobs in

SEO, you will then be served job postings that are relevant to that industry.

You can also go and review profiles on LinkedIn for

people that have describe themselves as a search engine professional and

use the keywords that might be relevant for this industry.

By looking at their background, and

how they got from where they were to where they are today.

That will also give you, not only the know how, but

some confidence that you can come from any industry into this one,

if you develop the right skills that can be transferred and make you successful.

The fourth critical area in finding a job is one that most of us know of.

It's your people and networks and how you can expand your network so

that you get access to the jobs that are available before they become

known on the market place.

One of the best ways to do this is to do what are called informational interviews.

Where you might identify somebody either in your local area or

online that you can interview.

Someone who does SEO full time, maybe their in an agency or

they do consulting or they work in house, but you can spend 15 or

30 minutes with them and understanding what do they do?

What do they like about what they do?

What do they not like?

How did they get into their job?

And do they have any suggestions for how you might connect with them or

their network?

That can be one of the best ways for you to expand your network and develop

relationships, but also learn the reality of what it takes to succeed in this field.

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