My Role as an SEO Manager

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Do curso por University of California, Davis

Introduction to Search Engine Optimization

2182 classificações

University of California, Davis

Introduction to Search Engine Optimization

2182 classificações

Curso 1 de 6 em Specialization Search Engine Optimization (SEO)

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO. You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization.

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Getting Started & Introduction to SEO

Welcome to the first week of the course! In the lessons that follow, you will discuss and define the foundational overview of SEO and explore types of careers and salary expectations within SEO industry. By the end of this module, you should be able to define Search Engine Optimization and explain the basics of SEO as a business (as well as how SEO shapes the Internet itself.) You'll also be able to explain the differences between three main SEO job types, and be prepared to choose a career that best suits your current goals.

How I Got Started in SEO2:34

My Role as an SEO Manager2:20

Key Skills We Look for When Hiring3:57

Tips for Finding a Job3:45

Conheça os instrutores

Rebekah May
SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

[MUSIC]

In my role as SEO Manager, I manage all SEO projects on our team,

both internal projects we work on, as well as external client sites.

At any given time, I can be managing five to ten websites,

as well as a small team of employees.

In this role, I manage the client relationships from start to finish.

This often means assisting with the sales, to managing and executing an SEO strategy.

Members of my teams are often tasked with creating a road map for

individual clients.

These road maps list out individual issues we see.

Priorities of those issues, performance monitoring,

and scheduling regular recurring meetings with clients.

On the agency side of things,

we don't implement recommendations we make to clients, but

we must guide them into getting these changes implemented themselves.

This may mean working with stakeholders, developers and other outside resources.

There's often a lot of red tape to go through.

So, when we a make recommendation, we have to clearly define the value of our

recommendations so the client knows it's worthwhile for

them to invest time and resources to fix this issues.

We also have to be ready to follow up once the changes are made to report any

improvements we are seeing and forecast our expectation over the coming months.

Because we work with a variety of different clients, and

help guide them in correcting these issues,

we have to work cross functionally with a variety of different departments,

such as web developers, IT, content managers, social media managers, and more.

It's important to develop a good relationship with these other departments,

and evangelize SEO appropriately.

That way, you can build excitement and encourage these changes.

One of the most frustrating aspects of SEO

can be when clients don't implement the changes you recommend, and

due to that don't see the results you know they could attain.

On the flip side, having the opportunity to work with such a wide variety of sites

and people is an enjoyable and educational experience.

You're exposed to a wider range of SEO issues than you may encounter in an in

house role for example.

Because of the fact that we work with so many sites and departments,

it's important that employees I hire have good project management and people skills.

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