Place of sales management in marketing. Part 1

Loading...
Visualizar o programa do curso

Habilidades que você aprenderá

Sales Strategy, training and leadership, Sales Technique, Recruitment, Motivation and performance evaluation

Avaliações

4.6 (91 classificações)
  • 5 stars
    73.62%
  • 4 stars
    17.58%
  • 3 stars
    7.69%
  • 1 star
    1.09%
AS
7 de Set de 2020

I am very thankful to Coursera and LJ Institutes to provide such an opportunity of Learning in Lockdown period. Nice and deep content helped me to enhance my knowledge.

MA
20 de Out de 2020

Great course for FMCG sales managers.\n\natharalrabie@gmail.com

Na lição
Lecture 1. Place of sales management in marketing
The topic examines the place of sales management in the marketing mix and communication mix; factors determining the leading role of sales in the complex of marketing; buying and selling processes; sales staff functions.

Ministrado por

  • Placeholder

    Anastasii Klimin

    Associate professor, Ph.D.
  • Placeholder

    Aleksei Trykov

    Assistant lecturer

Explore nosso catálogo

Registre-se gratuitamente e obtenha recomendações, atualizações e ofertas personalizadas.