Pitching your Idea

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Responsive Website Development and Design Capstone

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University of London

Responsive Website Development and Design Capstone

39 classificações

Curso 6 de 6 em Specialization Responsive Website Development and Design

For your Responsive Website Development and Design Specialization Capstone Project, you will create a complete, responsive, multi-user, data-driven website which aims to solve a particular problem. We encourage you to create a website addressing a problem that you are interested in! However, if you don’t have an idea of your own, we have several that we will suggest in the course. In the capstone project, you will: 1. Develop a complete website using the full range of skills learned during the specialisation 2. Work through a structured process from idea generation to product delivery 3. Document and receive feedback on the development of your project from an idea to a fully functional piece of software in a series of structured assignments including peer interactions Participation in or completion of this online course will not confer academic credit for University of London programmes.

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Pitching your Idea

Welcome to the second module of 'Responsive Website Development and Design Capstone!'. By the end of this module, you will transition your idea from the abstract to the concrete, use process analysis to identify the main processes people can carry out in your application and identify primary and secondary processes. In addition, you will develop ideas about user experience through user journeys and describe processes as step by step procedures. Finally, you will be able to explain what an elevator pitch is.

Pitching your Idea7:17

Simple Example Pitch Video1:42

Conheça os instrutores

Dr Matthew Yee-King
Lecturer
Computing Department, Goldsmiths, University of London
Dr James Ohene-Djan
Senior Lecturer and Assistant Pro Warden
Computing Department, Goldsmiths, University of London

[MUSIC]

Hello, I'm joined again by Dr. James from College.

And what we're going to talk about now is how we can move from this abstract idea

into something a bit more concrete.

And we're going to talk about things like what can people do within our thing that

you're going to make.

And how do we define that process, what's the experience going to be like and so on.

Okay, so where do we get started?

How do we sort of make our idea become something which we can

describe clearly to someone else?

>> Yeah, well that process could be summarized as pitching the idea.

Now in order to pitch an idea, you need to start formalizing it.

And by that, I mean, taking it from being an abstract idea and

putting it into a sort of concrete form.

So what do I mean by that?

Well, one of the key processes you can do is something called process analysis.

And what you do is you sit down and you try and

identify the key processes that are gonna be in this piece of software.

>> So these are things that, when you say processes, do you mean if I'm,

from a user perspective, as in things I can do using this piece of software?

>> Absolutely, that's exactly what I mean.

And one of the ways of doing it is literally to identify the different

people that will be involved in the software.

And what are the main things they can do.

>> So let's say we bring up the example of the online house selling website, right?

So one type of person might be an estate agent who

wants to list some houses on there that are for sale, right?

>> Absolutely, absolutely.

And another might be, of course,

a customer who wants to look up those houses.

So there's two key processes.

One is searching for a house and the other is listing a house.

There might be other processes as well.

There might be logging into your account to see what houses have been sent to you.

So what you want to do is identify all the key processes.

And this is sometimes understood as process analysis.

>> And is that a kind of software engineering kind of term,

process analysis?

>> Absolutely.

>> So, something people can look up if they want to read

different ways of doing it?

>> Yes, very much so.

And what I would encourage,

of course, is to look at processes in a very unformalized way.

Sort of say, well for example, if we look at a restaurant.

Obviously there are certain processes that take place that are primary processes.

Cooking the food, taking the money, that kind of thing.

But there are also secondary processes which are also just as important,

like cleaning the restroom.

And so when you're looking at all the different processes that are involved,

look at both primary processes that are directly involved and

secondary processes which support the overall system, product, or software.

So if we take a game, for example.

A primary process might be how do we actually play the game.

So what does the user interact with to play the game.

But a secondary process, might be how does a user manage their account.

>> Right, so it's about prioritizing the processes that we've identified.

And then that gives us a starting point, so

we know where we need to start in describing in more detail these processes.

And okay, so we've got our process, a set of processes.

But how do we sort of talk about user experience?

How do we sort of start to make the idea of how it will feel

to go through that process more concrete.

>> Sure, so there are several different ways of doing that, and

one of the ways that people do a lot is to look at the different steps or

the user experience in terms of interacting with the product,

or the software, or the game, or the piece of art you've created.

>> So the person will want to see the most pertinent stuff for

the process they're doing.

>> Absolutely. >> So we need to make it clear which

process they're doing, and we need to make it clear what they need to do next.

>> Absolutely, and once we've done that,

we would start to begin to capture what we would call the user experience.

So one way of doing that is by going through what's called a user journey.

Now a user journey is where we say, okay, I'm a player of this game.

What's the first thing I see?

What's the second thing I see?

What am I meant to press at this point?

And you go through all the steps one at a time through that journey.

>> So it's a step by step description of a process.

>> Absolutely, it's a step by step description of a process and

then a step by step description of the journey from one process to the next.

>> Okay great.

Okay so, I've heard of these things called elevator pitches and I think that's quite

an interesting idea because, well, what's it all about the idea that you have to

somehow pitch to someone in an elevator, or a lift as we call them in the UK?

What does that mean?

>> Right, okay, well.

The idea comes from an old story.

And the old story is that you're sitting at home and

you've got a great idea for a film.

You happen, then, to go into the lift in the lobby of your house.

As you go up, in the lift, there's a film director, and

you've got one minute to tell him everything about your film.

So, it's the idea that you're in an elevator and

you've got a minute to pitch your film.

It's a great way of trying to crystallize that vision that we talked about before,

the key processes that are involved and what the benefits or

the pleasures or the output of the thing you're creating are.

>> Okay, so the elevator pitch kind of brings together the whole

concept of idea creation and vision with these processes

into a compact form that anyone can understand really quickly.

>> Yes, and I reckon that now is a great time to learn

using elevator pitches, because we all have cameras on our phones and

on our computers, so what you can do is practice yourself.

You can sit down in front of your computer and

give yourself one minute to pitch the idea.

Record it as a video message and then play it back to friends and

colleagues to see whether they get your idea.

Whether they buy your project, whether they buy your vision.

>> Got you, right.

So what have we got there?

So we're thinking about how we can turn an idea into something

that's a bit more concrete.

So we start off with this idea of what can the users do in our process analysis?

And we prioritize those things.

And can go into whatever detail level we want but

the idea is to get a list of things that a user can do on our site.

And then we think about how they can do each of those processes.

To define a step by step experience and what they can see at each of those steps.

And then finally we can kind of bring it all together and try and

make it really compact by thinking about an elevator pitch and

practicing how we describe our idea in one minute.

[MUSIC]

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