Green Building Case Study: Nicholas School of the Envrionment

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Do curso por Duke University

Renewable Energy and Green Building Entrepreneurship

165 ratings

Duke University

Renewable Energy and Green Building Entrepreneurship

165 ratings

Welcome to the course where you learn to launch a new business in the energy, finance, real estate, design, engineering, or environmental sectors, while also helping you create positive environmental and human health impacts around the world. We will integrate tools, trends, and tips from the field of entrepreneurship as a career path for making a difference and generating wealth in the renewable energy and green building sectors. This is not a course about theory. Instead, we focus on real world application, step-by-step advice, and case studies. After completing this course, students will be able to: - Define key business opportunities, challenges, and potential solutions in the renewable energy and green building sectors. - Analyze a successful business in renewable energy or green building. - Identify 2 to 3 problems you might solve with either renewable energy or green building products or services. - Plan for engaging with investors who might finance a new business. - Take real world first steps towards launching a new business or corporate initiative, by applying the 1-page business idea summary template and the Business Model Canvas to generating and refining your own new business ideas.

Na lição

Get Inspired — The Power of 3: Entrepreneurship + Green Building + Renewable Energy

In this module, you will reviews case studies of three award-winning examples of renewable energy and green building, including onsite videos. We discuss how entrepreneurship is a path for solving big problems that matter. Lectures illustrate that entrepreneurship is NOT just about startups -- it’s also about internal innovation at larger organizations. We also dive into some of the many business opportunities in renewable energy and green building.

Opportunities in Green Building Design9:53

Financial Opportunities in Renewable Engery8:10

Green Building Case Study: Cherokee Investment Partners12:49

Renewable Energy Case Study: Strata Solar7:01

Green Building Case Study: Nicholas School of the Envrionment6:06

Conheça os instrutores

Chris Wedding
Faculty
Nicholas School of the Environment. Founder and Managing Partner, IronOak Energy

All right, welcome back to class.

Chris Wedding here again.

As a faculty member here at Duke University,

I'd like to welcome you to the Nicholas School of the Environment.

I'm standing in front of the School's Environment Hall.

70,000 square foot state of the art facility, completed in 2014.

This is a building that exceeds the US Green Building Council's Third Party

Certification for Green Buildings at the Platinum Level.

That is the highest level for this Green Building Standard.

In this video, my goal is to make renewable energy and

green building entrepreneurship more real and tangible.

So let's start big picture.

The Nicholas School of the Environment is one of the world's leading schools on

environmental management.

With 150 faculty, 180 PhD students, 360 professional students,

280 undergraduate students and over 3000 living alumni, a budget

of 45 million dollars per year and 300 research projects per year as well.

So faculty and students like ours are great at identifying environmental and

public health problems and the solutions.

And that is a great place to start.

Naming problems is a great way to begin

a list of possible businesses worth launching.

It's often said that businesses are created to solve problems.

And I believe that's the case.

However, environmental expertise is not enough.

There are other essential elements to starting new companies.

These include finance, marketing, policy, business strategy, engineering, and

law among many other specialties.

As I like to say, we have become multi lingual.

And while I love learning foreign languages, in this case I'm talking about

environmental managers becoming more fluent in finance.

Or marketing professionals becoming more savvy in climate change science.

To that end we have partnerships with other schools on campus.

And we encourage students to get out into the real world, talking to stakeholders,

customers, and competitors, those who stand to win and those who stand to lose.

It's for the same reason that I'm also a faculty member at

UNC Chapel Hill Business School and at the Institute for Defense and

Business which provides executive education to U.S. military leaders.

Most importantly it's the reason that I founded and now service managing partner

for Iron Oak Energy, a financial advisory firm focused on renewable energy.

Okay, now let's get more granular and take a look at some of the renewable energy in

green building futures of environment hall.

We're now standing in what looks like a normal hallway, albeit one that is

showered in natural daylight with refreshing views to the outdoors.

However, the space between the exterior wall and the interior rooms also serves as

a thermal corridor that provides natural insulation for offices and laboratories.

And some windows in the building will open automatically to allow natural ventilation

and lower energy use when outdoor temperature and humidity are conducive.

This highlights an important point in the world of renewable energy and

green building.

Sometimes you see the innovation and sometimes you don't.

And while the innovation that you do see,

such as solar panels, can provide bigger marketing and branding benefits,

it is often the ones you do not see, such as energy efficient insulation

hidden behind walls that provide a higher ROI or return on investment.

Okay, now let's focus on these windows again.

This day lighting helps to reduce energy used for

lighting while also enhancing building users enjoyment of the space.

That may seem like a very soft or intangible benefit, but

research shows that students in green buildings often score better on tests and

workers are often more productive with fewer sick days in buildings like this.

Now we're talking real benefits, better learning environments, and

greater employee output and satisfaction.

From up here, we can see other elements of green building before we focus on

the renewable energy behind us.

As designers, builders, and innovators, the goal is to imagine a different future.

Down below in the courtyard there are the beginnings of an edible orchard.

Planted with fig, plum and pear trees that are selected based on the local soil and

climate, and require less water.

Flash forward a few years and we can picture students and

faculty grabbing a piece of fresh fruit to enjoy while

they create the newest start-up focused on perhaps renewable energy.

While solar panels, get most of the attention, this building wasn't

just designed just like a normal building, and then given some solar panels.

When that does happen among less experienced owners, designers and

investors, the quirky industry reference is this.

It's like putting lipstick on a gorilla.

Yeah, I know, think about that one for a second.

Instead the building was first optimized for

energy efficiency from the latest in lighting and heating and

cooling innovation to vertical frets and horizontal fins on the outside of

the building which minimize heat gain from the strong North Carolina sun.

And after energy demand was reduced by 40 to 70 percent, solar panels for

electricity and solar hot water heating systems were installed.

Now lets focus on these solar panels you see behind me.

In all the system as 50 kilowatts of solar generating capacity.

That's enough to power roughly 10% of the buildings energy needs.

It's the same simple technology that's been around for at least 50 years

with warranties of at least 25 years on the panels that now accounts for about 40%

of new annual electrical generating capacity added to the US power grid.

Well, this installation is just 50 kw, there are hundreds of installations in

the state, that are about 6,000 kilowatts, which make it up to solar state in the US.

Importantly, the impetus behind this roughly 5 billion invested in solar in

this state since 2010 is the result of a handful of entrepreneurs who saw strong

policy, affordable land, energy expertise.

And then organized the capital to build businesses that create green jobs,

solve environmental problems, like air pollution, increase taxes for

local towns in need of economic development,

and ultimately generate wealth for the team and their families.

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