Primary Research and Research Design

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Do curso por National University of Singapore
Introduction to Public Relations
301 ratings
National University of Singapore
301 ratings
Curso 1 de 5 em Specialization Relações Públicas para Mídias Dogitais
Na lição
Public Relations Strategy
An important part of the Public Relations process is strategy. In this section, we will learn about the key elements of PR strategy and the role of research in guiding effective strategy. We will study the steps of PR planning and how to create a PR plan.

Conheça os instrutores

  • Mohan Dutta
    Mohan Dutta
    Professor, Head of Communications and New Media
    Communications and New Media

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