4.4 How to define the Commercial Plan based on the positioning?

Loading...
Do curso por IE Business School
Positioning: What you need for a successful Marketing Strategy
244 ratings
IE Business School
244 ratings
Curso 2 de 5 em Specialization Marketing Strategy
Na lição
Positioning
In the fourth module we speak about positioning itself. The positioning concept is analyzed and practical tools are shared to define it . Furthermore, key marketing strategies and market trends affecting positioning are offered.

Conheça os instrutores

  • Ignacio Gafo
    Ignacio Gafo
    Professor
    Marketing

Explore nosso catálogo

Registre-se gratuitamente e obtenha recomendações, atualizações e ofertas personalizadas.