1.2 Positioning as a key element in the marketing process

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Do curso por IE Business School
Positioning: What you need for a successful Marketing Strategy
256 classificações
IE Business School
256 classificações
Curso 2 de 5 em Specialization Marketing Strategy
Na lição
Positioning introduction
In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.

Conheça os instrutores

  • Ignacio Gafo
    Ignacio Gafo
    Professor
    Marketing

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