1.1 Where should we start?

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Visualizar o programa do curso

Habilidades que você aprenderá

Market Segmentation, Marketing Process, Positioning (Marketing), Value Proposition

Avaliações

4.5 (458 classificações)
  • 5 stars
    63%
  • 4 stars
    24%
  • 3 stars
    10%
  • 2 stars
    2%
  • 1 star
    1%
SM

Aug 25, 2017

a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all

JH

Jan 12, 2020

Great teacher, loved the many examples that were given.\n\nThe only problem I had was with the audio quality when the video was recorded in public.\n\nThank you !

Na lição
Positioning introduction
In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.

Ministrado por

  • Ignacio Gafo

    Ignacio Gafo

    Professor

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