1.0 Why positioning?

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Habilidades que você aprenderá

Market Segmentation, Marketing Process, Positioning (Marketing), Value Proposition

Avaliações

4.5 (812 classificações)

  • 5 stars
    64,53%
  • 4 stars
    23,02%
  • 3 stars
    8,12%
  • 2 stars
    1,97%
  • 1 star
    2,33%

SM

24 de Ago de 2017

Filled StarFilled StarFilled StarFilled StarFilled Star

a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all

KM

7 de Fev de 2021

Filled StarFilled StarFilled StarFilled StarFilled Star

Great course to learn about Positioning and Marketing Strategy. I highly recommend this course. Thank you for offering this valuable course to me

Na lição

Positioning introduction

In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.

Ministrado por

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    Ignacio Gafo

    Professor

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