Your Mission Statement

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Introduction to Personal Branding

1400 classificações

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University of Virginia

Introduction to Personal Branding

1400 classificações

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.

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Building your Brand's Infrastructure

Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.

Your Mission Statement4:28

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Kimberley Barker, MLIS
Manager for Technology Education & Computing
Claude Moore Health Sciences Library

Hello learners, the time has come to talk about mission statements.

And to provide some context in setting for this discussion I want to

talk about a poem by an American poet who's name is Mary Oliver.

And many of you have probably heard of this poem, it's called The Summer Day.

And this poem kind of went viral and captured a lot of people's attention and

admiration because of the last two lines.

And those are, tell me what do you plan to do

with your one wild and precious life.

It's a really good question.

And I like to quote that in order to get you thinking about your mission statement.

Because, I mean, could it be anymore perfect?

I think that is a fantastic way to frame this discussion.

What do you plan to do with your one wild and precious life?

It's a good question, and I firmly believe that everybody would be fantastic at

work if they could do work that they loved and that they were good at.

We don't all have that opportunity due to different circumstances.

I happen to be somebody who's fairly lucky.

I really do enjoy the work that I do.

And my hope is, through this course many of you will be able to build your brand,

and present yourself in such a way that gains you a lot of opportunities.

And I believe that the mission statement is a critical part of your infrastructure.

So, I want you to think about, if you'll bring back into your mind your three

little words that you came up with that describe your brand.

And remember, we talked about how you don't necessarily

need to share those three words with anybody else.

They can be like your quiet, abiding principles that only you know about.

Mine were honesty, integrity and creativity.

And I'm gonna also share my mission statement with you.

The mission statement should not be more than three sentences.

It should be something that you can memorize, that you can share with people.

Again, it's up to you.

If you are planning to create a blog or

some other sort of website to promote your brand, your business.

It's not a bad idea to have your mission statement or

some statement of purpose on your website.

So I always like to say, I'm letting people know exactly what they're getting

into right from the beginning, so there's no mistake there.

But again, if you choose to keep that to yourself,

as long as you're using it again as your set of filters.

Because knowing what kind of work you don't want to do is just as important as

knowing what kind of work you do want to do.

So keep that in mind.

So, I want to bring up my mission statement,

bear with me while I bring it up.

And I want to share it with you.

My mission statement.

My abiding purpose is to help all those whom it is in within my power to help.

I will use the gifts endowed to me, my heart, my brain,

and my humor, in service to others.

In a spirit of compassion and

with the hope of more deeply understanding those with whom I share this world.

So that's my mission statement.

It may be a little cheesy on, overall, but I'm kind of a cheesy person.

But just because it's cheesy doesn't mean it's sincere.

That's honestly how I want to order my life.

And it was a very helpful exercise to me to write that mission statement because

when you have to get something down in no more than three sentences it doesn't

leave you with a lot of wiggle room.

You have to cut straight to the chase and

it really does help you figure out what your core values are.

And what you really wanna be doing in this world.

And hopefully figuring out your three words and

then writing your mission statement again

all of this is just the idea of building that infrastructure of your brand.

So that when you go out to promote yourself and your brand,

you can do it very clearly because you've done all this work.

You know who you are, you know what your values are, and

you'll be able to easily communicate those.

So let me know in the forums.

One of your assignments is to write your mission statement, so write that,

get that posted, and share your stories.

Always interested in hearing from you.

I hope this helped.

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