[MUSIC] Okay, and finally let's look back, and let's walk through the different parts of the process that we just went through. Remember, design thinking is a process that you go in and out of these various steps over time. We spent some time learning about the problem through deep empathy. Gaining insights through observations and interviews. Thoughtfully considering who our stakeholders where and where we went. We then defined and really decided what the problem was so that we could tackle the problem in parts versus one problem as a whole. We then brainstormed solutions for the top parts of the problem that we really decided we wanted to go after. And then we made the ideas come to life. We gained momentum through low fidelity prototyping that we then took out into the environment and tested with real users of the system. All of that was done very seamlessly. It's important to understand that although it sounds like a very simple process, many times this work takes time. It takes resources of people to be able to move through this. So don't be dissuaded when you have to go back and forth, in and out of different parts of this process. And sometimes, it might not feel as natural as it does in this particular video, but it's a learning process over time. And embrace your creative confidence, and know that through this learning and prototyping process and testing, that you are going to get further, faster. Remember to consider the people, what it is that people want. And that's the real beauty of design thinking, is that it does start and end with the unmet needs of the users. And we do design with and not for them. We don't just design because we know we can do it, and that it's good for business. That we really spend time insuring that the users that we're designing for and with are part of the process along the way. So how might you consider using elements of design thinking in your particular work or in a project that you're working on? How might you discover, interpret, and ideate, and experiment and evolve in this work over time? Try to immerse yourself in the user's experience, even if that's the part of the process that you took away today. If you just become a better interviewer and observer, and use that part of the method at first to begin to feel comfortable, that's really important. How can you build this divergent and convergent thinking into your new way of doing business? Even if you are in a meeting, and you try to use brainstorming around solving a problem, that's part of that divergent thinking. And then have everyone in the meeting vote on the top idea that they like. That you can then perhaps move them through some prototyping. So even if you're beginning to use parts of this method in different areas of your work, you will then start to feel more comfortable so that you can use the whole process over time. This idea of prototyping really is a simple, fun thing to do to be able to build to think. And to be able to get feedback from the users on the experience that you're trying to share. So, if you're interested in learning more, there are some great reading. And those recommendations are here. If you go on IDOs website, you can certainly also find much more information about design thinking as well. And I'll leave you with one final thought. Don't be the chief idea killer in your organization. Be the chief inspiration officer. Using design thinking can help get you there.