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Do curso por Ludwig-Maximilians-Universität München (LMU)

Competitive Strategy and Organization Design Project

4 classificações

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Ludwig-Maximilians-Universität München (LMU)

Competitive Strategy and Organization Design Project

4 classificações

Curso 4 de 4 em Specialization Competitive Strategy and Organization Design

This industry project is designed to allow you to apply the knowledge you have gained throughout the specialization for advising a real company. Our partner company will approach you with two specific questions the company is currently facing and that relate to the content of the specialization. You are asked to choose one of these questions and conduct an in-depth research on the topic. You need to collect relevant information, analyze it and relate it to the content you have learned throughout the Specialization. Based on your findings you will write a final report summarizing your research and consult the company how to deal with the issues they are facing.

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This section will prepare you for your capstone project. You will get to know our partner company and learn about current issues they are facing. Throughout the capstone project you are asked to analyze one of the consulting report questions posed by the company and write a report giving recommendations to the company. Your final report will be forwarded to the company. This week is supposed to give you the possibility to revise relevant content from the three courses in the specialization, to learn about the partner company and their questions and to get familiar with the capstone project and what is to expect in the upcoming weeks.

Trailer Competitive Strategy and Organization Design Project4:35

Introduction to the industry project13:15

Conheça os instrutores

Tobias Kretschmer
Professor
Institute for Strategy, Technology and Organization

Hi, welcome to to the Specialization Competitive Strategy and

Organization Design.

My name is Tobias Kretschmer and I'm a professor of strategy, technology and

organization at LMU Munich.

And the chair I'm sitting in is probably similar to the one that I, and

probably you, use at the office.

Office chairs are fantastic.

They let us lean back when we need it, they let us get to stuff quickly.

But can you believe that companies such as Valve

are taking it to the extreme by putting their desks on wheels.

Why would they do that?

It's actually quite simple.

Valve works in an innovative industry where coming up

with new ideas is essential in differentiating themselves from rivals.

And mobile desks support this goal by fostering interaction between employees.

Considering integrating both internal and

external elements of an organization will be the key focus of this specialization.

[MUSIC]

So here we are a factory hall.

And if you think about it organizational strategists designers and

pioneers have very similar concerns to the ones I have now.

Where do I start?

How do I design my products, my partnerships or

patent portfolios in competitive environments?

Which elements do I choose in my organization design and

how do they respond to shifts within and outside my organization?

Our specialization provides

answers to such fundamental questions in three courses, competitive strategy,

advanced competitive strategy and strategic organization design.

You might have noticed that strategy and organization are often treated as

different pairs of shoes in most university and online courses.

But in reality,

they're really two sides of the same coin, which we need to consider.

Competitive strategy was recently selected into the Online Course Report's list

of the 50 most popular MOOCs of all time.

In this course we analyze competitive situations and

find strategic solutions for them.

In advance competitive strategy, we go one step further, looking at

more concrete strategies to stay ahead of the game and your competitors.

Finally, in strategic organization design,

we learn how to design organizations to meet these goals.

So you might be wondering whether this specialization is a right choice for you.

Let's have a look.

[MUSIC]

>> Can you help me with this?

>> Sure, that's great, thank you, thanks.

Are you a student of management and strategy?

Interested in engaging deeper in the concepts discussed in class?

Are you self-employed or considering to start your own business?

Are you working for a company facing a new market or a changing environment?

Are you an employed professional eager to refresh your existing knowledge,

a learner with a non-business background seeking additional business insights?

Would you like to launch your career or change its direction?

Or do you simply enjoy learning, and laughing, and re-learning experiences.

Well, this specialization has been filmed in a unique exciting environments

including a castle, a zoo, and Munich's famous Allianz soccer arena.

[MUSIC]

So don't worry, we have plenty to keep you entertained.

And we've also made sure to integrate various real world examples and

interaction opportunities to further aid your learning process.

So what's in it for you if you take this specialization?

Well by the end you will have become an expert in strategy and organization.

You will have engaged in fundamental theories and concepts in both areas.

You will have learned to analyze a diverse set of business questions

in a structured and systematic way.

The broad set of skills that you will have acquired will allow you to understand

complex organizational interdependencies and make better strategic decisions.

You will have applied these skills to business problems in an exciting and

real industry project.

And most importantly, we will have had a lot of fun on the way.

So I definitely look forward to seeing you on board our specialization very soon.

See you soon.

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