A report will include metrics like we previously discussed,
as well as keyword information.
There are many tools you can white label that provide reports for clients.
Some of these will just contain keyword data,
while others might contain both analytics information and keywords.
I personally haven't found many reporting software tools
that allow me to customize the analytics to a way that suits my individual needs
because my needs change quite frequently, but
there are some out there with their own really nice built-in reports.
Depending on the client, I will provide a report I create in Excel, or
download various white label reports from different services I use.
I tend to like Excel,
because it allows me to put all of the information I have in one place.
It's then stored on my local machine.
This means, if I ever choose to switch services, cancel a service or
that service goes down, I have my data with me.
This is an example of the dashboard I will often use for clients.
All of this information can be obtained directly from Google Analytics.
And you can also choose to set up a Google Analytics dashboard view for
this if you prefer.