Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
Reporting Progress to Your Client
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Habilidades que você aprenderá
Keyword Research, Marketing, Content Marketing, Mathematical Optimization
Avaliações
HG
Jun 03, 2016
While the content of the course is great, issues with how the assignments are graded need to be resolved. I'd recommend to other students to do their assignments well in advance.
AZ
Dec 04, 2016
I've lot studied, Thanks to Coursera allow me to tried this course, This is great Course for everyone who want dedicated their self into SEO thing more professional.
Na lição
Creating an SEO Campaign
Welcome to week 4! In this module, we are going to discuss the human factor of SEO - how to manage your relationship with clients. We’ll talk about what should be discussed in the critical first meetings, how to manage your client’s expectations, and how to track and report on progress toward your client’s goals. By the end of this module, you’ll have developed a solid approach for achieving a productive and successful relationship with your client.
Ministrado por
Rebekah May
SEO Manager & Lead SEO Instructor, Lead Qual
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