If you decide to do this, be very careful doing so, as many review sites,
including Google, prohibit compensation of any kind in exchange for a review.
This can get your business banned from the review site,
which can negatively impact your SEO strategy.
When requesting a review on your Google My Business page,
it is difficult to explain the whole process to consumers.
If you can, link them directly to this page,
which features your business and has a write a review button.
That will make it easier for customers to discover where and how to leave a review.
Simply Google your business name, and then copy the URL of that search result.
Now that you have a better understanding of the different ranking factors
that affect how well site ranks for a local search,
I'd like to show you a graph of the top local search ranking factors, and
to how each factor weighs into the overall search ranking algorithm.
This is from Moz's yearly local search ranking factors from 2015.
From this chart, you can see that on-page signals
are the most important part of the local search algorithm.
So it is very important to make sure you have an actual web site and
not just a Google+ page or a Facebook page.